August 6th, 2010

Art imitates life
Scratch that, art thrives because of life.

By: Miam Dm 

UB is a fruit tree. 

Some will reject art out of ignorance, yet some will understand and therefore be blessed. 
Think of it as the core, the headquarters that provide space and time for all to thrive upon. If music is in your heart and art built your soul, then UB is your tree.

UB stands for creativity, nothing more nothing less, the one element that brings everything together. 
The apple doesn’t fall far from the tree. UB’s essence is to make you grow. 
ALL shapes and sizes, styles, genres and backgrounds make for a wider range of originality which is our fair city’s middle name, UB’s land.

UB does not fall for the cowardice that is prejudice.
UB welcomes, explores and unifies.
UB stands mighty and proud
UB tree roots are made of Montreal talent

UB’s sole truth is one love
feeding inspiration to its fruits who inevitably wander in art’s playground.